Bachelor of Business Administration in Sports Management

Website: https://twu.edu/management-marketing/undergraduate-programs/

The Bachelor of Business Administration (BBA) in Sports Management program is uniquely designed to develop the next generation of women leaders in the global sports industry. Accredited by the Association to Advance Collegiate Schools of Business (AACSB), our curriculum provides a rigorous business education focused specifically on the unique dynamics of sports finance, marketing, strategy, and administration. The program's core mission is to empower women with the specialized knowledge and confidence to thrive in a competitive, male-dominated field. Students gain essential real-world experience through a required internship in the sports industry, ensuring they graduate prepared for immediate professional impact in collegiate athletics, professional leagues, event management, or sports marketing firms.

Marketable Skills

Marketable skills prepare students for success in a variety of professional settings. Developed through academic coursework, co-curricular engagement, and extracurricular involvement, these skills include communication, critical thinking, teamwork, ethical reasoning, adaptability, and digital literacy. Whether directly related to a student’s major or serving as complementary strengths, marketable skills enhance career readiness and reflect TWU’s commitment to producing graduates who are prepared to thrive in today’s dynamic workforce.

At the end of this academic program, a graduate will be able to demonstrate a powerful suite of marketable skills highly valued across the global sports industry and beyond. The AACSB-accredited BBA curriculum ensures mastery in core business competencies, including financial analysis and budgeting, strategic marketing and sales, and organizational leadership and ethics. Uniquely, the program builds upon this foundation with specialized skills like sports law and governance, event and facility management, and advanced knowledge in athlete representation and media rights. Through the required industry internship, students also develop critical soft skills, including professional communication, team collaboration, data-driven decision-making, and adaptability, enabling them to seamlessly transition into roles across athletic administration, brand management, sponsorship acquisition, and venue operations.

Admissions

All applicants must meet the general undergraduate admission requirements.

Degree Requirements

Total Semester Credit Hours (SCH): 120   

Major: 63 SCH

Program Code: __________   CIP Code: 31.0504.00

If you are a transfer student, you may use up to 42 semester credit hours from previous programs or community colleges.

Courses Required for Major

Course Title Credits
Business
ACCT 2043Fundamentals of Accounting I3
ACCT 2053Fundamentals of Accounting II3
BUS 3013Business Law and Ethics3
BUS 3163Business Communications3
FIN 3053Business Finance3
MGT 3003Principles of Management3
MGT 3313Business Analytics3
MGT 3533Management Information Systems3
MGT 4333Business Policy3
MGT 4563Operations Management3
MKT 3113Principles of Marketing3
Major
BUS 3183Introduction to International Business3
Sports Management Courses
SPM 3003Introduction to Sport Management3
SPM 3103Sports Law and Ethics3
SPM 4113Sports Analytics3
SPM 4133Sports Marketing3
SPM 4313Sports Operations & Event Management 3
KINS 3453Sport Development3
Advanced Business Electives
Advanced Business Electives are any College of Business courses at the 3000 or 4000 level, not otherwise required. 6
Internship
SPM 4953Sports Management Internship3
Total SCHs63

 Departmental Requirements

Course Title Credits
ECO 1013Principles of Microeconomics3
ECO 1023Principles of Macroeconomics3
FIN 2153Foundations of Money Management3
MATH 1703Elementary Statistics I3
MATH 2203Business Analysis I3
Non-business Electives (Any non MAK College of Business courses)6
Total SCHs21

Plan of Study

First Year
FallTCCNSCHs
ENG 1013Composition I ENGL 13013
HIST 1013History of the United States, 1492-1865 HIST 13013
UNIV 1231First-Year Seminar: Learning Frameworks EDUC 1100, EDUC 1200, EDUC 13001
MATH 1703Elementary Statistics I MATH 13423
ECO 1013Principles of Microeconomics ECON 23023
Life & Physical Science Core3
 SCHs 16
SpringTCCN
ENG 1023Composition II ENGL 13023
HIST 1023History of the United States, 1865 to the Present HIST 13023
ECO 1023Principles of Macroeconomics ECON 23013
Wellness CAO Core2
Life & Physical Science Core3
 SCHs 14
Second Year
FallTCCN
POLS 2013U.S. National Government GOVT 23053
MATH 2203Business Analysis I MATH 13243
ACCT 2043Fundamentals of Accounting I ACCT 23013
Language/Philosophy/Culture Core3
Multicultural Women's Studies CAO Core3
 SCHs 15
SpringTCCN
POLS 2023Texas Government GOVT 23063
ACCT 2053Fundamentals of Accounting II ACCT 23023
FIN 2153Foundations of Money Management BUSI 13073
Non-Business Elective3
Creative Arts Core3
 SCHs 15
Third Year
FallTCCN
BUS 3163Business Communications 3
FIN 3053Business Finance 3
MGT 3003Principles of Management 3
BUS 3183Introduction to International Business 3
MKT 3113Principles of Marketing 3
 SCHs 15
SpringTCCN
BUS 3013Business Law and Ethics 3
MGT 3533Management Information Systems 3
SPM 3003Introduction to Sport Management 3
MGT 3313Business Analytics 3
SPM 4953Sports Management Internship 3
 SCHs 15
Fourth Year
FallTCCN
SPM 3103Sports Law and Ethics 3
MGT 4563Operations Management 3
SPM 4313Sports Operations Event Management 3
SPM 4133Sports Marketing 3
Advance Business Elective3
 SCHs 15
SpringTCCN
MGT 4333Business Policy 3
KINS 3453Sport Development 3
SPM 4113Sports Analytics 3
Non-Business Elective3
 SCHs 12
 Total SCHs:  117