Department of Management and Marketing
Chair: Dr. David Rylander, Professor
Location: CFO 406
Phone: 940-898-2106
Fax: 940-898-2120
E-mail: business@twu.edu
The Department of Management and Marketing prepares students for success in the challenging and changing world of business, offering programs leading to the Bachelor of Business Administration (B.B.A.) degree. The B.B.A. prepares students for professional careers in business administration (general or entrepreneurship), human resource management, management, healthcare administration, sports management, or marketing. Academic requirements for each degree deliver focused skills in the functional business area. In addition to technical skills in a specific business function, our programs help students build managerial skills in areas such as adaptability, teamwork, ethics, and business presentation and communications, which are incorporated into most business courses. In summary, a B.B.A. from the Department of Management & Marketing builds a solid analytical and conceptual background that enables students to progress as business professionals in their chosen careers. Students may also gain experience in business prior to graduation by completing internships related to their major after they have reached their sophomore year. A certificate program in business leadership is also available, as are minors in each of the academic areas.
Undergraduate Degrees Offered
- Minors
- Certificates
- B.B.A. in Business Administration
- B.B.A. in Business Administration (Entrepreneurship)
- B.B.A. in Human Resource Management
- Accelerated B.B.A. in Human Resource Management/M.B.A. (Human Resources Management)
- B.B.A. in Management
- B.B.A. in Marketing
- Accelerated B.B.A. in Marketing/M.B.A. (Marketing)
- B.B.A. in Sports Management
Shared B.B.A. Degree Requirements
Each B.B.A. degree requires a concentration in the major degree area consisting of thirty (30) semester credit hours in upper-level business, economics, or related courses as indicated in this catalog and on degree plans. Any change to the required concentration courses must have approval, in advance, from an advisor in the business program. Upper-level courses are considered junior- and senior-level courses and are numbered in the 3000 and 4000 number series.
All B.B.A. degrees have common prerequisites consisting of the following five (5) courses / fifteen (15) semester credit hours:
| Course | Title | Credits |
|---|---|---|
| ECO 1013 | Principles of Microeconomics | 3 |
| ECO 1023 | Principles of Macroeconomics | 3 |
| FIN 2153 | Foundations of Money Management | 3 |
| MATH 1703 | Elementary Statistics I | 3 |
| MATH 2203 | Business Analysis I | 3 |
| Total SCHs | 15 | |
In addition, all B.B.A. degrees have thirty-three (33) semester credit hours in common degree requirements as follows:
| Course | Title | Credits |
|---|---|---|
| ACCT 2043 | Fundamentals of Accounting I | 3 |
| ACCT 2053 | Fundamentals of Accounting II | 3 |
| BUS 3013 | Business Law and Ethics | 3 |
| BUS 3163 | Business Communications | 3 |
| FIN 3053 | Business Finance | 3 |
| MGT 3003 | Principles of Management | 3 |
| MGT 3313 | Business Analytics | 3 |
| MGT 3533 | Management Information Systems | 3 |
| MGT 4333 | Business Policy (taken in final semester) | 3 |
| MGT 4563 | Operations Management | 3 |
| MKT 3113 | Principles of Marketing | 3 |
| Total SCHs | 33 | |
Core Curriculum
Specific core curriculum courses required for Business degrees are subject to change based on the availability of approved core curriculum courses and changes to University core curriculum requirements. Complete University-wide requirements for any bachelor’s degree are listed in the Academic Information section of this catalog.
Admissions
All applicants must meet the general undergraduate admission requirements. The following degrees have additional secondary admission criteria:
Faculty
Asterisk (*) denotes Graduate Faculty status.
Courses
Contact hours identified in the course descriptions are based on a 15-week term. Students who enroll in Summer or mini-terms are expected to meet the same total number of contact hours as a 15-week term.
BUS 2803. Women in Business. The study of the status and roles of women working both inside and outside the domestic workforce. Examines women's experiences across various socioeconomic, racial, ethnic, and cultural groupings. Analysis of the changing roles of women in the workforce. Three lecture hours a week. Credit: Three hours.
BUS 3013. Business Law and Ethics. Legal and ethical issues confronting businesses in contemporary organizational environments. Analysis of legal reasoning and dispute resolution processes and foundational areas of business law, including contracts, agency, torts, constitutional considerations, and government regulation. Evaluating legal risk and ethical decision-making within business operations and organizational structures. Three lecture hours a week. Credit: Three hours.
BUS 3163. Business Communications. Application of fundamental communication principles to business through letters and reports. Emphasis is placed on clear, accurate, and forceful writing with the use of practical psychology. Practice in writing letters and memos, collecting and organizing data, and writing a formal report will be included. Three lecture hours a week. Credit: Three hours.
BUS 3183. Introduction to International Business. Study of the nature of international business; the scope of the international environment; the foreign nation-state environment; global strategies; management and marketing responses. Satisfies Global Perspectives graduation requirement. Three lecture hours a week. Credit: Three hours.
BUS 3513. Professional Presentation Strategies. Application of fundamental presentation strategies through oral, written, and visual formats. Utilization of a wide assortment of media is encouraged to develop, stage, and deliver a variety of presentations based on the intended audience, presentation purpose, location, topic, and available facilities and equipment. Three lecture hours a week. Credit: Three hours.
BUS 4373. Women in Leadership. Historical, cultural, and social contexts of women's leadership in the United States; differences in female and male leadership styles; types of political leadership and public service in which women have engaged; theories, perceptions, and expectations of women's political and public leadership; issues facing women in leadership positions and exploration of strategies for handling them; exploration of personal leadership styles. Prerequisites: MGT 4343 and MGT 3003, or permission of instructor. Three lecture hours a week. Credit: Three hours.
BUS 4903. Special Topics. Variable content. Prerequisite: Permission of instructor. Three lecture hours a week. Credit: Three hours.
BUS 4913. Independent Study. Individual projects and planned readings in business. Prerequisite: Permission of department. Credit: Three hours.
BUS 4953. Business Internship. Internship with a business, agency or other organization. Minimum of 150 approved internship hours a semester. Prerequisite: MAK College of Business and Entrepreneurship approval. Credit: Three hours.
BUS 4956. Business Internship. Internship with a business, agency, or other organization. Completion of 300 hours during the semester. Prerequisite: MAK College of Business and Entrepreneurship approval. Credit: Six hours.
MGT 3003. Principles of Management. The concept and principles of management and organization; managerial functions of planning, organizing, directing, controlling; decision making; human relations; motivation; communications; and leadership. Three lecture hours a week. Credit: Three hours.
MGT 3243. Entrepreneurship. An introduction to the strategic planning and decision-making processes required to establish a small business enterprise. Emphasis is placed on ethical frameworks, identifying and overcoming common operational obstacles, and developing effective business solutions. A comprehensive business plan is developed as a semester project. Three lecture hours a week. Credit: Three hours.
MGT 3273. Human Resource Management. Principles of HR management; HR programming; job requirements; sources of labor supply; selection procedures; training programs; job evaluation; salary administration; employee communications; union-management relations. Three lecture hours a week. Credit: Three hours.
MGT 3313. Business Analytics. This course provides analysis of business analytics with practical applications in business; business analytics-driven decisions; data analysis of key business topics including descriptive statistics, data visualization, linear regression, time series analysis and forecasting, spreadsheet models, decision analysis, and linear optimization models using current business analysis software. Prerequisites: MATH 1703 or equivalent, and MATH 2203 or equivalent. Three lecture hours a week. Credit: Three hours.
MGT 3453. Employee Relations. Principles of employee relations, including communicating with employees; managing conflict, negotiation, and difficult employee situations; and working with labor unions. Overview of employment-related law and writing employee policies and procedures. Prerequisite: MGT 3273. Three lecture hours a week. Credit: Three hours.
MGT 3533. Management Information Systems. Management Information Systems provides a holistic view of how technology and business interrelate. A comprehensive study of key information systems concepts, frameworks, methodologies, and current topics that include but are not limited to cloud computing, disruptive technologies, data privacy, and security issues in the digital economy, data analytics, machine learning, social media, platforms, and sharing economy, with real-world cases and examples to reinforce learning. Three lecture hours a week. Credit: Three hours.
MGT 4013. Alternative Dispute Resolution. Alternative methods for resolving organizational and commercial disputes outside of formal litigation. Analyze and evaluate negotiation, mediation, arbitration, and related processes, with attention to their application in managerial and organizational contexts. Emphasis on selecting and assessing appropriate dispute resolution strategies. Prerequisite: MGT 3273. Three lecture hours a week. Credit: Three hours.
MGT 4023. Human Resource Analytics. Human resource analytics concepts, data collection and preparation, statistical interpretation, and use of analytical tools. Applications in workforce planning, turnover, training, recruitment and selection, compensation, and career development. Emphasis on strategic decision-making and organizational performance improvement. Prerequisite: MGT 3273. Three lecture hours a week. Credit: Three hours.
MGT 4103. Training and Development. A study of the principles of training and development including the science or learning, strategic talent development, needs assessment, instructional design, training methods, E-learning, evaluation of learning impact, and methods for employee development. Prerequisite: MGT 3273. Three lecture hours a week. Credit: Three hours.
MGT 4223. Human Behavior in Business Administration. A study of the behavior of people in business and other formal organizations. Emphasis on the process of integrating employees into a work situation so that they are motivated to work together cooperatively, productively, and with economic, psychological, and social satisfaction. Three lecture hours a week. Credit: Three hours.
MGT 4273. Management of Compensation. A study of the total compensation system of management. Financial considerations are related to the interrelationship between employee organization, performance, rewards, satisfaction, and appraisal. Non-financial compensations are also studied. Prerequisite: MGT 3273. Three lecture hours a week. Credit: Three hours.
MGT 4293. International Human Resource Management. Global practice and application of human resource management in the context of international business strategies; including hiring, compensation, benefits, and legal practices; impact of national and corporate culture on business operations; structures of multinational enterprises; communication with international human resource professionals. Prerequisite: MGT 3273. Three lecture hours a week. Credit: Three hours.
MGT 4303. Employment Staffing. An analysis of staffing, recruitment, and selection; strategic staffing; employment relationships; job analysis; external and internal recruitment; selection procedures; legal issues. Prerequisite: MGT 3273. Three lecture hours a week. Credit: Three hours.
MGT 4333. Business Policy. A study of the complex decision-making situations that confront management. A case study approach to the formulation of business policies. To be taken during the last semester of course work. Prerequisite: Senior standing. Three lecture hours a week. Credit: Three hours.
MGT 4343. Business Leadership Strategies. An examination of strategies and application of personal and organizational leadership including behavioral styles, conflict resolution, decision making, motivation, communications, and team development. Three lecture hours a week. Credit: Three hours.
MGT 4443. Small Business Management. Study of the analysis and operation of small business ventures with an emphasis on integrating knowledge across functional business areas. Three lecture hours a week. Credit: Three hours.
MGT 4453. Legal Issues in Human Resource Management. Human resource policies and practices related to employment, as shaped by U.S. and state laws and regulations. Prerequisite: MGT 3273. Three lecture hours a week. Credit: Three hours.
MGT 4523. Diversity in Organizations. A managerial examination of how organizations navigate varied employee backgrounds, perspectives, and work styles. Emphasis is placed on factors that influence effective workplace interactions, compliance with employment-related regulations, and the creation of professional environments that support productive relationships among employees, applicants, and customers. Three lecture hours a week. Credit: Three hours.
MGT 4553. Advanced Human Resource Management. Integration of components of human resource management (HRM) through the lens of HRM operations decision-making. Topics include budget planning, staffing, motivating and compensating employees, and talent development. Discussion of professional certification options and how to prepare for exams. Prerequisite: MGT 3273 and Senior standing. Students should take this course in one of their final two semesters. Credit: Three hours.
MGT 4563. Operations Management. This course provides a critical examination of the operational drivers-quality, efficiency, and customer satisfaction-that create competitive advantage in the modern marketplace. Students will strategically analyze core operational functions, including forecasting, project management, quality management, inventory control, lean operations, and supply chain logistics. By evaluating organizational performance in both manufacturing and service sectors, the course equips students with the analytical tools to optimize processes and solve complex business constraints. Prerequisites: MGT 3313 or equivalent. Three lecture hours a week. Credit: Three hours.
MKT 3113. Principles of Marketing. Presentation of a fundamental knowledge of the nature, structure, institutions, and functions of marketing; problems involved in the exchange of goods and services from producers to intermediaries to consumers. Three lecture hours a week. Credit: Three hours.
MKT 3193. Community Conversation in Sustainability. Exploration of sustainability issues from scientific, sociological, and business perspectives. Topics include the impacts of energy production, food production, industry, and our modern lifestyle on our local and global community with an emphasis on systems and possible solutions. Three seminar hours a week. Credit: Three hours.
MKT 3323. Entrepreneurial Service Learning. Service learning experienced through the planning and execution of projects that empower people through entrepreneurial approaches. Emphasis on teamwork, leadership, project management, and measurement of outcomes. Three seminar hours a week. Credit: Three hours.
MKT 4063. Retailing. Principles and methods of modern retailing: the art of persuasion and science of profitability. Managing consumer psychology, finances, selling, and merchandising for retail success in a digital-first economy. Prerequisite: MKT 3113. Three lecture hours a week. Credit: Three hours.
MKT 4093. Principles of Selling. Study of selling as a core marketing function, with an emphasis on the role of the sales function in supporting and advancing organizational marketing strategic objectives. How sales activities contribute to organizational performance. Challenges faced by sales executives in organizing, directing, and evaluating a sales force. Prerequisite: MKT 3113. Three lecture hours a week. Credit: Three hours.
MKT 4113. Marketing Research. Analysis of the marketing research process and its application to managerial decision-making. Scholarly inquiry into research design, data collection methods, and the evaluation of marketing data. Using evidence-based research to address organizational challenges and determine marketing policies. Prerequisites: MKT 3113 and MATH 1703. Three lecture hours a week. Credit: Three hours.
MKT 4133. Promotion Strategy. Promotional strategy from a marketer's viewpoint, highlighting the role of integrated marketing communications (IMC) in building effective brand messaging. Communication tools such as advertising, sales promotions, public relations, and social media marketing working together to achieve marketing objectives. Different message appeals that enhance the effectiveness of each promotional method. Prerequisite: MKT 3113. Three lecture hours a week. Credit: Three hours.
MKT 4213. Consumer Behavior. A study of consumer buying behavior in a marketing context. Analysis of factors affecting consumer motivation, behavior, and buying decisions. Prerequisite: MKT 3113. Three lecture hours a week. Credit: Three hours.
MKT 4313. Business-to-Business Marketing. Applications of marketing principles in a business-to-business context. Examination of unique dynamics of trade among businesses and organizations including case analysis and the development of a marketing plan targeting business customers. Prerequisite: MKT 3113. Three lecture hours a week. Credit: Three hours.
MKT 4353. International Marketing. International markets, global marketing structures, and successful approaches used in global marketing. How cultural contexts shape the development of marketing strategies. Creating effective marketing plans in diverse global environments. Global market entry strategies, international segmentation and targeting, product and brand adaptation versus standardization, international pricing considerations, global distribution and supply chain challenges, and global promotional strategies. Prerequisite: MKT 3113. Three lecture hours a week. Credit: Three hours.
MKT 4393. Marketing Analytics. Foundations of marketing analysis and metrics; evaluation of marketing programs and efforts via data analysis. Prerequisite: MKT 3113. Three lecture hours a week. Credit: Three hours.
MKT 4503. Digital Marketing. Digital marketing techniques and the application of fundamental marketing concepts within an evolving technological landscape. Current and emerging digital marketing tools, digital analytics, and ethical considerations. Prerequisite: MKT 3113 or permission of instructor. Three lecture hours a week. Credit: Three hours.
MKT 4553. Advanced Marketing. Problems of marketing management including the development of appropriate marketing strategies, planning and operations, and adjustments to changing environments and institutions in the marketplace. The managerial use of marketing tools in product development, target marketing, integrated marketing communications, budgeting, consumer behavior, competitive strategy, and distribution management. Prerequisites: MKT 3113 and senior standing. Three lecture hours a week. Credit: Three hours.
SPM 3003. Introduction to Sport Management. Overview of the sport industry's structure, stakeholders, and history with emphasis on management, marketing, finance, law, ethics, analytics, governance, and professional development. Three lecture hours a week. Credit: Three hours.
SPM 3103. Sports Law and Ethics. Exploration of the legal principles and issues affecting the sports industry. Examination of the U.S. legal system and the application of key legal areas, including tort, contract, labor, antitrust, intellectual property, and risk management, to professional and amateur sports. Emphasis on case studies and hypothetical scenarios to develop legal reasoning skills and focus on risk mitigation and developing policies for legal compliance and ethical decision-making in sports organizations. Three lecture hours a week. Credit: Three hours.
SPM 4113. Sports Analytics. Introduction to the application of data analytics principles within the sports industry. Leverage of data-driven approaches beyond traditional on-field performance metrics to solve business and management challenges across functional areas such as marketing, finance, talent management, facility operations, and legal services. Emphasis on data interpretation, modeling techniques, and the ethical implications of data use in the professional and collegiate sport environment. Three lecture hours a week. Credit: Three hours.
SPM 4133. Sports Marketing. Introduction to the application of core marketing principles and strategic planning within the unique context of the sports industry. Examination of the internal and external forces that influence sports consumer behavior and organizational strategies. Emphasis on developing a strategic marketing mix (Product, Price, Place, Promotion) for various sports properties and managing critical areas such as sponsorship and promotions. Three lecture hours a week. Credit: Three hours.
SPM 4313. Sports Operations & Event Management. A study of the theoretical and practical aspects of planning, managing, and operating sport facilities and events, from amateur contests to large-scale professional spectacles. An examination of key functions, including site selection, operations management, personnel, finance, security, risk management, and post-event assessment. An emphasis on the complex intersection of facility infrastructure and dynamic event delivery in the contemporary sport environment. Three lecture hours a week. Credit: Three hours.
SPM 4953. Sports Management Internship. Cooperative work-study arrangement between students, the University, and a sports-related business, agency, or franchise. Minimum of 150 approved internship hours. Prerequisite: College of Business approval. Credit: Three hours.
SPM 4956. Sports Management Internship. Cooperative work-study arrangement between students, the University, and a sports-related business, agency, or franchise. Minimum of 300 approved internship hours. Prerequisite: College of Business approval. Credit: Six hours.
