Department of Management and Marketing

BUS 5013. Foundations in Business. Demonstration and application of the functional areas of the business environment with specific emphasis on marketing, management, business ethics, and the global dimensions of business. Three lecture hours a week. Credit: Three hours.

BUS 5393. Leading High Performing Teams. Group theory, team dynamics, team membership and team leadership. Application of team theory in management, focusing on planning, organizing, and leading teams to solve business problems. Immersion in team dynamics through experiential activities, cases, and team projects. Three lecture hours a week. Credit: Three hours.

BUS 5903. Special Topics. Variable content. Three lecture hours a week. Credit: Three hours.

BUS 5913. Independent Study. Individual study of specific problems in business. Prerequisite: Permission of instructor. Credit: Three hours.

BUS 5923. Global Business. Internal and external drivers of multinational success, from foreign direct investment decisions to cross-border marketing. Develop the analytical frameworks necessary to manage risk and capture opportunities across diverse national environments. Three lecture hours a week. Credit: Three hours.

BUS 5933. Business Ethics and Legal Environment. An advanced examination of ethical and legal issues in business and managerial decision-making. Analyze contemporary cases involving organizational, social, and regulatory challenges and evaluate alternative courses of action using established ethical frameworks and legal standards. Integrate theoretical and empirical perspectives to support advanced analysis and professional judgment in business contexts. Three lecture hours a week. Credit: Three hours.

BUS 5953. Internship. Cooperative work-study arrangement between students, the University, and selected industry partners. 10% of work is dedicated to preplanning and performance evaluation, allowing students to align their hands-on tasks with long-term career goals. 150 hours of practicum with a sponsoring organization. Credit: Three hours.

BUS 5956. Internship. Cooperative work-study arrangement between students, the University, and selected industry partners. 10% of work is dedicated to preplanning and performance evaluation, allowing students to align their hands-on tasks with long-term career goals. 300 hours of practicum with a sponsoring organization. Credit: Three hours.

BUS 5973. Professional Paper. Credit: Three hours.

MGT 5263. Organizational Behavior in Business Administration. Organizational problems which involve the human factor; perspective for understanding and predicting behavior in formal organizations; interrelationships of structural and behavioral changes. Survey of research on organization in private and public organizations. Prerequisite: Degree in business or permission of instructor. Three lecture hours a week. Credit: Three hours.

MGT 5273. Human Resource Administration. Human resource management principles including strategic workforce planning, talent acquisition and selection, talent development, performance management, employee relations, and organizational culture. Three lecture hours a week. Credit: Three hours.

MGT 5423. Entrepreneurial Strategy. Writing a business plan and scaling a business. Identifying the target customer, competition, suppliers, and distribution networks. Market sizing and feasibility analysis. Networking and negotiation strategies. Patents, copyrights, securing financing, and managing vendor relations. Three lecture hours a week. Credit: Three hours.

MGT 5453. Business Leadership. Study of the dynamics of leadership of small groups to large organizations. The application of leadership theory is stressed for both profit and not-for-profit environments. Three lecture hours a week. Credit: Three hours.

MGT 5503. International Business and Economic Study Tour. Directed international Business and Economic Study tour; examination of major trends in a selected foreign country's economic, cultural, and business structures. May be repeated. Three lecture hours a week. Credit: Three hours.

MGT 5553. Conflict Resolution. Core concepts and theoretical frameworks to help students develop practical skills to prevent and manage everyday workplace (and personal) conflict and learn effective tools for resolving disputes. The nature of conflict, conflict styles, communication, conflict dynamics, and negotiation strategy and tactics for resolving conflict. Three lecture hours a week. Credit: Three hours.

MGT 5573. E-Business. This course explores the evolving technologies that drive interactive web sites and how they are impacting business. Students will develop the skills to learn about emerging technologies independently. Students will complete a project throughout the semester examining the impact of these technologies on business processes. Three lecture hours a week. Credit: Three hours.

MGT 5613. Staffing. Principles of employment selection: workforce planning and forecasting, job analysis, sourcing and recruiting, measurement, reliability, validity, selection measures, interviews, ability tests, personality tests, and making a selection decision. Prerequisite: MGT 5273. Three lecture hours a week. Credit: Three hours.

MGT 5623. Compensation and Benefits. Principles of compensation and benefits including internal alignment of compensation, job analysis, job evaluation, determine pay based on external factors, design pay levels, mix, and structure, pay for performance, performance appraisal, benefits, legally required benefits, retirement plans, and health care plans. Three lecture hours a week. Credit: Three hours.

MGT 5633. Principles of Talent Development. Study of talent development principles including adult learning theory, needs assessment, creating objectives, and design and development of programs using a variety of methods, evaluation, transfer of training, experiential learning, and coaching. Three seminar hours a week. Credit: Three hours.

MGT 5663. Decision Analysis for Managers. This course utilizes applied topics in descriptive and inferential statistics as a framework for data-driven decision-making in business and economics. Students will apply rigorous quantitative methods, including probability theory, hypothesis testing, sampling techniques and distributions, multiple correlation and regression analysis methods to solve complex managerial problems under uncertainty. Three lecture hours a week. Credit: Three hours.

MGT 5683. Business Decision Process. This course introduces the concepts and methods of Decision Science, focusing on the application of mathematical modeling to resolve complex management problems. Students develop a strong foundation in spreadsheet modeling to become skilled builders and critical consumers of model-based analyses. The curriculum emphasizes a disciplined thinking process to help students confidently apply quantitative models in professional business environments. Prerequisite: MGT 5663. Three lecture hours a week. Credit: Three hours.

MGT 5693. Enterprise Applications of Business Intelligence. This course introduces business intelligence concepts, methodologies and tools used in effective managerial decision making. The curriculum emphasizes application of business intelligence methods and tools to identify and solve business problems. Students develop analytical skill sets using modern business intelligence software. Prerequisites: MGT 5663 or equivalent. Three lecture hours a week. Credit: Three hours.

MGT 5743. Project Management. This course provides an overview of the knowledge areas of project management as defined by the Project Management Institute. Tools and techniques of project selection and management, including network diagrams, critical path analysis, critical chain scheduling, cost estimates, and earned value management, are discussed. The emphasis is on the integration of parent organization's strategies into project selection and management; as well as risk management and assessment in the project management process. Requires completion of team project. Three lecture hours a week. Credit: Three hours.

MGT 5763. Strategic Information Systems. This course focuses on how organizations can successfully use information technology/ systems to transform themselves and achieve a competitive advantage in the new digital economy from a global perspective. It emphasizes how IT provides organizations with a strategic advantage by facilitating problem-solving, increasing productivity and quality, improving customer service, and enabling business process reengineering. This includes concepts, frameworks, research, and practice covering the entire spectrum of the field of information systems. This course fulfills an elective requirement and serves as a computer literacy course. Three lecture hours a week. Credit: Three hours.

MGT 5893. Business Strategy and Policy. Capstone course in the MBA program using strategic business analysis to integrate the student's graduate business experience. Comprehensive business case analysis for proposed or actual companies. Prerequisites: MKT 5133, FIN 5243, MGT 5263, ACCT 5433 or ACCT 5483, and MGT 5663. Three lecture hours a week. Credit: Three hours.

MGT 5973. Global Supply Chain Management. This course presents an in-depth study of global logistics operations and their strategic importance in international business. The curriculum addresses the opportunities and challenges involved in designing, controlling, and monitoring supply chain activities. By analyzing these factors, the course equips students with the tools to measure performance globally and build infrastructure that ensures competitive advantage. Three lecture hours a week. Credit: Three hours.

MKT 5133. Marketing Management. Marketing strategy from a managerial and analytical perspective, emphasizing the role of the marketing function in achieving organizational strategic objectives. Study of marketing concepts-such as segmentation, target marketing, positioning, customer satisfaction, product development, pricing, distribution, and promotion- applied to real-world cases and contemporary business issues from a managerial point of view. Three lecture hours a week. Credit: Three hours.

MKT 5153. Research Methods in Business. Business research methods and statistical analysis used in business research. Three lecture hours a week. Credit: Three hours.

MKT 5213. Consumer Behavior. Advanced analysis of psychological and sociological theories regarding consumer decision-making. Scholarly inquiry into cognitive processes, group affiliation and social influence, psychographic assessment, and the evaluation of cultural impacts on consumer choice. Critical examination of consumer insights to formulate evidence-based marketing strategies and ethical policies. Prerequisite: MKT 5133. Three lecture hours a week. Credit: Three hours.

MKT 5313. Digital Marketing. Advanced analysis of digital marketing strategies and the implementation of marketing frameworks across diverse technological platforms. Scholarly inquiry into current and emerging digital tools, the evaluation of data-driven analytics for organizational improvement, and the ethical implications of digital consumer engagement. Synthesis of complex digital datasets to guide executive decision-making. Prerequisite: MKT 5133. Three lecture hours a week. Credit: Three hours.

MKT 5413. Marketing Analytics. Foundations of marketing analytics and metrics. Evaluation and analysis of marketing programs and efforts via data analysis. Prerequisite: MKT 5133. Three lecture hours a week. Credit: Three hours.